ANGUS WHINES

Revelations

"If you find anything masquerading as an insight on a strategy, in a document, in a research debrief, in a creative brief or in a conversation that does not appear to you to be a revelation get rid of it immediately."

Well fucking said.

Hot

Apparently, if you want to make a good impression on someone, get your target a cup of coffee.  Researchers have found that there is a strong link between physical and emotional warmth - people who held a cup of hot coffee for 10 to 25 seconds warmed to a perfect stranger.  Holding a cup of iced coffee had the opposite effect.

"Our mental processes are not separate and detached from the body," said John A. Bargh, a Yale University psychologist and co-author of the current study.

That said, "if I had a nice, warm cup of coffee with Adolf Hitler, I'm still not going to like him," Bargh said.

Excellent.

Via Neatorama

Analogies

There's far too many analogies in advertising for my liking but this is an excellent use of them.

Blackboard Pro

Smart thinking (again...) by Russell.  Blackboard paint on a laptop...

Mum

What a mum says in 24 hours, condensed into 2 minutes and 55 seconds. Awesome.

Via Mrs Tulip

Powerpoint

The future of agency presentation skills training, from this year's SXSW... fucking brilliant, I want to do this....

Green

I'm linking, but I won't mind if I don't get a free book.  I'm often too late with these things and it's a worthy cause anyway.  Even if I couldn't see Mr Grant at the launch, for all the tall people in the room.

Creativity

I adore this man.

Focus Groups

This is superb...

Thanks Scamp.

Mercury

Jesus Christ, a client just showed me a "needstate thermometer"....