"If you find anything masquerading as an insight on a strategy, in a
document, in a research debrief, in a creative brief or in a
conversation that does not appear to you to be a revelation get rid of
Apparently, if you want to make a good impression on someone, get your target a cup of coffee. Researchers have found that there is a strong link between physical and emotional warmth - people who held a cup of hot coffee for 10 to 25 seconds warmed to a perfect stranger. Holding a cup of iced coffee had the opposite effect.
"Our mental processes are not separate and
detached from the body," said John A. Bargh, a Yale University
psychologist and co-author of the current study.
That said, "if I had a nice, warm cup of coffee with Adolf Hitler, I'm still not going to like him," Bargh said.
I'm linking, but I won't mind if I don't get a free book. I'm often too late with these things and it's a worthy cause anyway. Even if I couldn't see Mr Grant at the launch, for all the tall people in the room.
Prediction: This blog and blogger will be the next big thing. Not that he needs any more fame. He's a copy writer, if you please. God help us when he eventually runs an agency. If you're not trying to poach him you're an absolute fool (he's in London). Big thirsty brain muscle indeed.
There's been lots to read today regarding Innocent and McDonalds. Which is a good and brave thing in itself. Some of it makes me feel sad for some lovely well-intentioned people and some of it I agree with, in empathetic wariness.
But it's comforting to know that amongst all of the tidbits and diatribes, one can always find humour, like this little snippet from someone called Alison:
"Typically, the stressed businessman will travel to a café, in which they rent out an intimate room by the hour and watch a Tear Movie. After a sob, they feel refreshed and emotionally cleansed. Some prefer to watch with company so that they can share their feelings afterwards."
I wonder if this new outlet for emotion and supposedly decreased repression will result in a lesser focus on things like the weirdness that is Tentacle Porn in Japan....
A tearer. A slasher. A shredder. And a hoarder. Not of everything - just all that I rip. If it survives the trip home.
I am forever freaking people out by loudly tearing pages or parts of pages out of magazines or newspapers. I am methodical and brisk. With magazines I read the whole publication and fold over pages that interest me and on reaching the end revisit each folded page and tear them out, after a brief double check to ensure I wasn't tripping. With newspapers I tear as I go, little bits. That get torn to buggery in my handbag while I carry them home to file in my Filing System 2.0.
To be fair, there are times when my Filing System is 0.3 but at times it's 2.0 and highly efficient, and useful.
I'm having troubles now however balancing my paper system with my del.icio.us system. I hate that I have two competing systems. Del.icio.us is incredibly practical, but I refuse to give up my ripping. I LOVE being a ripper. Life wouldn't be the same if I couldn't lug around folders of things I found interesting and might potentially find interesting AND helpful in the future.
I am watching Mexican focus groups and have a translator next to me who is so into his job that it's as though he has been possessed by a forty two year old Mexican woman. I feel as though I'm in the Exorcist.
I cannot wait for this afternoon when he looks set to be possessed by a nine year old boy.