Brilliant article on "loser-generated content" by Charlie Brooker:
"TV advertising used to work like this: you sat on your sofa while creatives were paid to throw a bucket of shit in your face. Today you're expected to sit on the bucket, fill it with your own shit, and tip it over your head while filming yourself on your mobile. Then you upload the video to the creatives. You do the work; they still get paid."
I'm a sucker for product development as an answer to a client brief. Which makes it only logical then that I like this range of Braille chocolates created for Guide Dogs Australia, aimed to help raise awareness and funds for the organisation. Cute.
Pretty soon, The Overnight Test became the Over Lunch Test. Then before we knew it, we were eating Pot-Noodles at our desks, and taking it in turns to go home and see our kids before they went to bed. As fast as we could pin an idea on the wall, some red-faced account manager in a bad suit would run away with it. Where we used to rely on taking a break and “stretching the eyes’ to allow us to see the wood from the trees (too many idioms and similes? Probably.) We now fell back on experience and gut-feel. It worked most of the time, but nobody is infallible. Some howlers and growlers definitely made it through, and generally standards plummeted.
The other consequence, with the benefit of hindsight, is that we became more conservative. Less likely to take creative risks and rely on the tried and trusted. The familiar is always going to research better than the truly novel. An research was the new god. The trick to being truly creative, I’ve always maintained, is to be completely unselfconscious. To resist the urge to self-censor. To not-give-a-shit what anybody thinks. That’s why children are so good at it. And why people with Volkswagens, and mortgages, Personal Equity Plans and matching Lois Vutton luggage are not.
The rest of the blog is well worth a read - he's a fabulous writer going through a tough experience.
Graham Douglas, who works at ad agency Droga5, has come up with a unique way to get more marrow bone donors: he's included a sign-up kit inside a bandage box. When someone cuts their finger, they can easily dab some of their blood on a swab and drop it in an enclosed envelope and put it in the mail to the lab.
Of course it was Help Remedies who agreed to include the registration in their packaging - good on them.