The highly respected
NP has kindly tagged me to answer
Rob's five questions on the year almost gone.
1/ Best single thing [personal &/or professional] you did/achieved in 2010?
Throwing in the towel.
At the beginning of the year I decided to prioritise my personal life and, as a result, temporarily quit ad world, rented out my place and set off to the beautiful Fleurieu Peninsula. T'was blissful. For a while there I ran the front bar of a small pub in the hills and worked in a little shop selling beachy knick knacks by the seaside. Strange but true.
For various reasons, the rest of the year remained transient and involved at least seven different 'homes' and a lot of compromising of my 'career' in order to ensure other areas of life were rewarding.
It was an adventure, and it led to some fabulous results.
I'm not big on 'everything happens for a reason', but there was certainly an element of 'if I hadn't done that, this wouldn't have happened, which wouldn't have led to that, which resulted in this, which is awesome'.
2/ Most shameful thing [personal &/or professional] you did/achieved in 2010?
It's not shameful but see above re compromising myself work-wise. It was a chance worth taking. But, at times I worked for and with some complete and utter idiots and I'm hoping 2011 brings more professional satisfaction.
3/ Ad industry scandal or scoundrel of the year?
It's hard to beat the Heather LeFevre Great Reveal.
4/ Your overall rating for 2010 out of 10. [1 = shit / 10 = showoff]?
Personally, 9 out of 10. Professionally, 4 out of 10.
5/ What do you think will be the most overhyped advertising related subject of 2011?
I love NP's answer, but over and above that I think a lot of people will wank on about location aware services without really understanding their limitations or potential. At least it'll potentially mean people are making more of mobile, but I envisage a lot of bad, token, concepts.
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