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Leo Burnett Paris
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- This is a collection of shit that makes me grimace or smile, and is in no way a reflection of how I am at work nor anything to do with where I work.
Holy Crap
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May 09, 2007
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Lovely execution - but isn't this thought wearing a bit thin?
Posted by: NP | May 09, 2007 at 08:52 PM
Perhaps, but I think it looks fantastic and it makes sense for this brand and product so passes for me. I think others tend to use this when it's not warranted/deserved.
Posted by: Angus Whines | May 10, 2007 at 01:49 AM
I agree - simplicity of execution wins it for me. Nice.
Posted by: neilperkin | May 10, 2007 at 03:55 AM
I like it ... I mean lets face it, when you have nothing really new to say, the biggest insight is to use creativity in fresh ways.
Posted by: Rob @ Cynic | May 10, 2007 at 02:15 PM
I love it - I think that it is clean, simple and communicates beautifully
Posted by: Amelia | May 10, 2007 at 04:39 PM
True Rob, but this also does say so much (that's true) to me about the product even if it's not new news. And even if I am starting to jump ship to HP sauce now that I'm in the UK...
It's beautifully done isn't it.
Posted by: Angus Whines | May 10, 2007 at 05:38 PM
Like it.. but it is a touch generic.
Most sauces could (try) and make that claim.
And yes - HP is the king of all sauces. Tried some A1 in America.. it's like HP without the balls.
Posted by: Will | May 10, 2007 at 08:21 PM
I don't care whether other sauces could try and make that claim - this one can, and has, the best, from what I've seen. 'Generic' is an easy complaint - sometimes what seems generic is right.
But I welcome all views!
Posted by: Angus Whines | May 10, 2007 at 09:59 PM
True, true. Oh, I like the execution.. my views are tainted because of a love of HP.
Posted by: Will | May 11, 2007 at 06:37 PM
I like it. It's the simplicity of it more than anything that makes it work for me. As Rob points out, there's nothing fundamentally new to say about the product...really.
The creative mechanism here is similar to the "deprivation strategy" used in Goodby's "Got Milk" campaign - it reminds consumers of the anxiety that arises when that ideal complimentary food isn't available. (ketchup in this case, sticky sweet snacks and cookies in the case of milk).
Posted by: fredrik sarnblad | May 17, 2007 at 01:55 AM
You're right Fredrik, it really is like the Got Milk campaign in creating that anxiety which is quite powerful.
Posted by: Angus Whines | May 17, 2007 at 04:41 PM